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Most loyalty ROI calculations measure correlation and call it causation. Here is how to actually isolate whether your programme is driving revenue that would not have existed without it.
Enrolled members, redemption rate, total member spend: three numbers that look like loyalty success and prove almost nothing. Here is how we actually measure incremental revenue for the programmes we run.
Most hospitality groups don't have a loyalty problem. They have an execution problem. Here's the real decision framework: not cost versus control, but who's actually going to run it on a Tuesday in February.
