Membership idea
A benefit members can use
One guest pass per active membership month.
Check active status and record use. Define guest eligibility, booking and monthly expiry.
fitness_center For Gyms & Fitness Studios
Keep your January joiners past March
January is heaving. By March the cancellation emails start landing and the 6am spin class is back to four regulars.
Set up your membership card arrow_forward 30-day free trial. No credit card.
Kestrel Strength Clubnow New month, fresh start. The 6pm circuits class has space all week. Turn up, scan in, no booking needed.
Membership Cards. Members-only perks & pricing
Your gym's membership card in their wallet. Tiers and benefits on the pass, paid plans billed through Stripe.
Plastic fobs get lost, lanyards pile up in a drawer at reception, and you pay to replace every one.
The month three wobble is real. A member misses two weeks, feels awkward coming back, then cancels from their sofa.
How it works in your business
Three steps. No hardware, no app for your customers.
1
QR at the front desk
Print a poster from the Marketing poster builder and put it at reception and by the water fountain. Members scan once and the card sits in Apple or Google Wallet.
2
Scan them in
Front desk staff scan each member's QR with the Scanner app on any phone or tablet. No fobs, no turnstile hardware, nothing to replace.
3
Beat the month three wobble
Send a Broadcast when the quiet weeks hit. It lands on every member's lock screen, up to 3 per card every 24 hours. 200 characters to get them back through the door.
Recommended for gyms & fitness studios: Membership cards
Make membership feel useful between renewals.
Lead with membership benefits. Attendance rewards can support a routine; points only help if there is a sensible way to earn and redeem them.
Stamp idea
An attendance milestone
Complete 8 eligible sessions. Unlock a coached technique check.
One stamp per attended session; set a sensible time window and coach availability.
Points idea
Reward shop purchases
Earn 1 point per £1 on merchandise; use 100 for £5 off.
Keep this separate from attendance and membership fees. Exclude products where the margin cannot support it.
Starting ideas to adapt to your margins and workflow. GBP examples illustrate the rules; set prices and currency for your market. Confirm membership billing, bookings and notification controls with your provider.
Membership cards live in Apple Wallet and Google Wallet, so members never download an app. The pass is just there when they reach the desk.
Set up your first card today. 30-day free trial, no credit card.
Your questions, answered
What gyms & fitness studios ask us before they start.
Yes. Membership cards support paid tiers billed monthly or yearly through Stripe, plus free and invite-only tiers. Each tier carries its own benefits, so an off-peak member sees different perks to someone on the full Gold plan.
No. The card sits in Apple Wallet or Google Wallet on the phone they already carry. Your front desk staff scan it on the way in with the Scanner app on any smartphone or tablet. No fobs, no card readers, no turnstile kit.
Send a Broadcast to your members. It is a short message, up to 200 characters, that shows on their lock screen and on the back of the pass, up to 3 per card every 24 hours. Enough to tell them Tuesday circuits has space.
Solutions
Explore Our Card Types
Find the perfect loyalty format for your business.
style
Stamp Cards
Classic buy-10-get-1-free loyalty. Perfect for cafes, restaurants, and any business with repeat purchases.
Learn more arrow_forward stars
Points Cards
Flexible points-based rewards. Customers earn points per visit or spend, redeemable for rewards.
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Membership Cards
Free, paid or invite-only tiers with benefits on the pass. Paid tiers billed through Stripe.
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Digital Vouchers
Digital coupons with percentage or fixed discounts, minimum spend and expiry dates. Great for seasonal offers.
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See How Businesses Use Loyalty
Real strategies for your industry.